alpha boomer

alpha boomer
n.
A person who belongs to the oldest segment of the baby boom generation and has significant disposable income.
Example Citations:
While the 18-34 demographic remains the most coveted among advertisers — get a consumer young, goes the thinking, and you get them for life — it is actually the 55- to 64-year old demo, the so-called "alpha boomers," that are the most dominant.
Consider: alpha boomers are the fastest-growing demographic in the nation. They make up half the population and spend more money on goods and services — nearly $2 trillion — than any other age group.
—Maureen Callahan, " Don't trust anyone over 50: http://www.nypost.com/p/news/opinion/opedcolumnists/don_trust_anyone_over_2br3MbiP6zbhX4hRGUjyQL," New York Post, January 22, 2011
The term "Alpha Boomer" was recently coined in the US to describe 55- to 64-year-olds, currently the fastest-growing demographic in that nation. Alpha Boomers enjoy America's second-highest median income, spend more money on goods and services and own more iPads and smartphones than any other age group.
Earliest Citation:
Wurtzel gave a preview to the press on Tuesday of a presentation he'll be making on Thursday to advertisers and ad buyer about Alpha Boomers—the older half of the baby boomer generation.
That group of 55 to 64 year olds are the fastest growing segment of the population and are quickly aging out of the tradition 25-54 demo, making them invisible to ad buyers. Wurtzel says these days, Alpha Bomers [sic] are very active consumers who have a lot of buying power, respond to advertising, are tech savvy as younger consumers.
—Jon Lafayette, " NBC Looks at Older Consumers: http://www.broadcastingcable.com/article/459306-NBC_Looks_at_Older_Consumers.php," Broadcasting & Cable, November 2, 2010
Notes: Related Words: Categories:

New words. 2013.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • alpha earner — (AL.fuh urn.ur) n. A wife who earns all or most of her household s income. Example Citation: They call them the new alpha earners. They are women, they bring home America s bacon and they are set to take over. Women are beginning to rise steadily …   New words

  • alpha geek — n. The person with the most technological prowess in an office or department. Example Citations: If in the unlikely event that Doug Looney doesn t give you enough about Jerry Tarkanian, starting on Page 42 this week, then now on your way to… …   New words

  • alpha pup — n. Market research jargon for the kid who is deemed by his or her peers to be the coolest in their school, neighborhood, or town. Example Citation: Hasbro kicked off its viral campaign by targeting kids in the Chicago schools. Through a… …   New words

  • alpha girl — (AL.fuh gurl) n. The dominant member in a group of girls; a girl who bullies other girls. Example Citation: Citing new research on teenage relational aggression, a flurry of articles and books have appeared in recent weeks trumpeting the… …   New words

  • alpha mom — (AL.fuh mawm) n. The dominant woman in a group of mothers. Example Citation: Many readers who were orignally seduced by the prestige of belonging to a book group can t stand the countless literary battles with alpha moms and type A personalities …   New words

  • omega male — n. The man who is least likely to take on a dominant role in a social or professional situation. Example Citations: These omega male partners of breadwinner wives are exactly the people who are transforming the gender dynamics of family and… …   New words

  • grandboomer — (GRAND.boo.mur) n. A grandparent who is a part of the baby boom generation. Example Citation: Given the boom in baby boom, by the year 2006, there will be 80 million grandparents in the U.S. Nearly half of them will be boomers the youngest, best… …   New words

  • Money — 419 scam affluenza alpha boomer alpha earner appraisal mill bad debt art bid shielding BIY …   New words

  • Demographics — 1.5 generation 13th generation adultescent age heaping alpha boomer beanpole family bobo Bull Market …   New words

  • boomeritis — (boom.ur.EYE.tus) n. Injuries to older, amateur athletes, especially those who are part of the Baby Boom demographic. Example Citation: Forty four year old Rick Gardner admits he did all the wrong things. Didn t change into sneakers. Wasn t… …   New words

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”